Sears Dropped Ivanka Too, But No Trump Tweet Because Mnuchin?

Scott Baio

Nordstrom's website still has a few coats and pairs of shoes from the Ivanka Trump brand available on its website.

Meanwhile, Ivanka Trump items have disappeared from off-price retailer Burlington's website, according to Business Insider. "In light of statements made by Donald Trump, we have chose to discontinue our business relationship".

Because Donald Trump is a cranky old senior citizen, he complained about Nordstrom's decision.

It's unclear if the brand is still being sold in stores and Burlington has not commented. (However, in spite of the president's condemning tweet, Nordstrom's stock rose 4 percent that day.) Also after Nordstrom's announcement, presidential advisor Kellyanne Conway plugged Ivanka's brand on air, ultimately committing an ethics violation.

"I do think it is interesting that TJ Maxx instructed their employees to discard signage of her brand", Lewis-Goldstein said. Nordstrom's decision set off a firestorm of controversy, with President Trump tweeting, "My daughter Ivanka has been treated so unfairly by @Nordstrom".




Further backing this claim, Racked, a fashion news site, reported on the 2nd February that there was a sharp decline of Ivanka Trump's products on Nordstrom's website.

Stores said that they stopped selling Ivanka's products because of the low customer demand. Even if his post was meant to intimidate Nordstrom or other retailers that still work with Ivanka, it probably does not violate conflict of interest rules but is still seen as quite inappropriate.

Sears can ill-afford to alienate customers. "While this level of activism may present challenges with the new Administration, Americans are clear that they want corporations to engage in the political debate".

Baio, a vocal supporter of the president, took a page from the Roy Cohn/Donald Trump playbook, hitting back hard the next day. Her brand caused a stir in October, before the election, when women put pressure on retailers to stop selling her products to protest her father's remarks about women as part of the #GrabYourWallet campaign.

The store's decision led countless celebrities - and other Trump detractors - to rush to shop at the store to show their support for the decision.

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