Pandora Premium Music Streaming Launched For $10 A Month

Pandora Premium Music Streaming Launched For $10 A Month

The company is clearly trying to tempt existing Pandora Plus subscribers to upgrade their plans by offering six months of Pandora Premium for no additional charge. The new platform allows access to 40 million songs on-demand, offline listening and individualized playlists curated by Pandora's team of music analysts.

Pandora Premium is an on-demand music streaming service in the same vein as Spotify and Apple Music.

Even though Pandora, may be late to the streaming game, the company now has a monthly user base of 80 million with the hope of increasing it with new on-demand services.

The company's ability to inexpensively transition 375,000 ad-supported users in Q4 to Pandora Plus strengthens Wedbush's faith in its ability to do the same with on-demand as Premium is rolled out over the coming months.




Pandora first announced Pandora Premium back in December and now, thanks to the folks at The Verge, we now know a whole lot more about what to expect from the service when it starts rolling out later this month. Also, an optimized search function customizes results based on prior user behavior in order to enable users to quickly and intuitively find songs, albums, and artists for playback at any given moment. Pandora has built a massive fanbase with Pandora Radio, and the company clearly hopes that that brand awareness will help Pandora Premium succeed despite arriving very late to the party. Spotify has 50 million paid subscribers and enjoying strong growth, and Apple Music has amassed about 23 million subscribers since it launched in mid-2015. "That's why they spend more time with Pandora than any other music service".

A key feature will be called "My Thumbs Up", which will save listeners' song selections and automatically generate playlists based on their tastes. "With Premium, we're leveraging our vast trove of data and everything we've learned about personalization to offer a listening experience that sets a new standard for what a music service should be". Most of the other perks have to do with Pandora catering to your likes. It'll also continue to add to this playlist for all songs you Thumbs Up going forward.

At first, no. Unlike Spotify and Pandora's current offerings, Premium will launch on iOS and Android phones, Google Chromecast, and smart vehicle setups including Android Auto, Apple CarPlay and systems from GM, Honda, Subaru and others.

Every song thumbed up on Pandora is immediately available in a "My Thumbs Up" playlist. Pandora, which hasn't been profitable in eight quarters, is trading 24% below where it began trading when the company went public in 2011.

Related news:

Hot News

isis-killer-beheading-video-story-top Bathroom bill debate: What you need to know
Mar 16, 2017 - 00:43
Texas Value is expected to rally in support of the bill from noon until 1 p.m. The Texas State Teachers Association also urged the House to reject the bill.

isis-killer-beheading-video-story-top Virginia joins lawsuit against revised travel ban
Mar 15, 2017 - 01:18
Hawaii Attorney General Doug Chin is challenging the same provisions implicated in the Washington litigation. Travel Assn., the trade group for the nation's $2.1-trillion travel industry, echoed Wooden's comments.

isis-killer-beheading-video-story-top Parrikar resigns as Defence Minister, likely to be Goa CM
Mar 15, 2017 - 01:14
Moreover, the party could have protested before the state governor and convince her by presenting the list of supporters. Manipur governor Najma Heptullah has invited the Bharatiya Janata Party (BJP) to form the next government in the state.

United Kingdom minister tells lawmakers not to delay Brexit
Mar 15, 2017 - 01:14
The EU's Court of Auditors will determine the amount of the bill on the EU side towards the end of the two-year negotiations.

isis-killer-beheading-video-story-top Biren Singh Elected As BJP's Legislature Party Leader In Manipur
Mar 15, 2017 - 01:13
The Goa Governor has already invited the BJP-led alliance to form the government and the swearing-in is scheduled this evening. He blamed the party leaders for not moving fast and scuttling the Congress' chances of forming the government in Goa.

'SNL' Weekend Update Is Headed to Primetime!
Mar 15, 2017 - 01:12
They went live about an hour following Vice-Presidential nominee Mike Pence's address to the convention and the country. And Tuesday's news that four episodes of " Weekend Update " are going to air in August could just seal the deal.

isis-killer-beheading-video-story-top New Ferguson video casting doubt on 'robbery' sparks protests
Mar 14, 2017 - 00:46
Ferguson police had released surveillance video of Brown strong arming his way out of the same store with cigarillos. McCullough flatly told reporters there was "nothing new " about the video and it changed nothing in the case.

isis-killer-beheading-video-story-top OPEC vs. US Oil
Mar 14, 2017 - 00:45
The nation's crude output has climbed to 9.09 million barrels a day, according to data from the Energy Information Administration. Oil steadied below $49 a barrel as USA drillers continued to boost activity, countering OPEC's efforts to drain a global glut.

isis-killer-beheading-video-story-top CBS Orders 'The Big Bang Theory' Prequel Spin-Off, 'Young Sheldon'
Mar 14, 2017 - 00:43
Instead, it will be shot with a single-camera style akin to that of Malcolm in the Middle - only with a younger Sheldon as a lead. The prequel to TV's top-rated comedy will follow the life of young Sheldon Cooper, age 9, growing up in Texas.

isis-killer-beheading-video-story-top Durban pulled as 2022 Commonwealth Games host
Mar 14, 2017 - 00:43
The games were set to open on July 18, 2022, coinciding with the birthday of the late South African President, Nelson Mandela. Don't panic - the Commonwealth Games had an emergency plan in place long before Durban was dropped as the host in 2022.

isis-killer-beheading-video-story-top 3 soldiers killed as Iraqi forces battle Daesh in Mosul
Mar 14, 2017 - 00:43
Staff Major General Maan al-Saadi of the CTS said "more than a third" of west Mosul was now under the control of security forces. ISIS fighters snipe at Iraqi forces who are pushing into Mosul's Old City, which is one of the extremists' last strongholds.

isis-killer-beheading-video-story-top David Taylor jailed for murdering Bali policeman
Mar 14, 2017 - 00:42
David Taylor was found guilty of the death of Wayan Sudarsa by three judges in Denpasar on Monday and was taken to a holding cell. A British man has been jailed for six years after being found guilty of killing a police officer with a bottle in Bali.

isis-killer-beheading-video-story-top Houston Texans trade quarterback Brock Osweiler to Cleveland
Mar 13, 2017 - 01:28
Now the Houston Chronicles John McClain is reporting that the Texans did NOT trade Osweiler to get Romo. The main target for them will be the unsettled Tony Romo , who they wanted for a long time.

isis-killer-beheading-video-story-top Barcelona, Real Madrid to play Miami 'Clasico'
Mar 13, 2017 - 01:27
BARCELONA and Real Madrid will meet in the El Clasico when Miami's Hard Rock Stadium host the Spanish giants on July 29. After several more weeks of calls and negotiations, they reached a deal.

isis-killer-beheading-video-story-top Gamecocks end 13-year NCAA absence, to open against Marquette in Greenville
Mar 13, 2017 - 01:26
Atlantic Coast Conference tournament champions Duke visited the Upstate when Greenville last hosted the NCAA Tournament in 2002. The victor of that game will advance to the second round for a game against either #2 Duke or #15 Troy.