Are VW looking to sell Ducati?

Ducati Ducati for sales VW Ducati

The Volkswagen Group is considering selling its Ducati motorcycle brand in a bid to fund costs relating to the ongoing "Dieselgate" scandal.

VW, Europe's largest carmaker, has hired investment bank Evercore to evaluate possible options including a sale of Ducati, the report said and added that no decision has been taken on a possible transaction and the carmaker might still decide to keep Ducati. VW has reportedly started reaching out to potential buyers for Ducati, including Hero MotoCorp and a few China-based companies. Audi and Evercore refused to comment. Honda, Kawasaki and Yamaha could be among the potential suitors, but should a buyer not be found, VW is apparently willing to list the motorcycle company on the stock market.

The motorbike maker may appeal to peers in China, India's Hero HROM.NS or investors such as the consortium that bought British sports auto maker Aston Martin in 2007, the sources said.

Audi acquired Ducati almost five years ago but it appears the company is exploring selling the Italian motorcycle manufacturer.

It was only October a year ago that VW Group Chairman Hans Dieter Pötsch denied rumors that the Volkswagen Group could sell Ducati, Scania or Man.




"It is an asset for trophy buyers with bigger interest in the brand than in the technology", one of the people said.

Ducati is viewed as a "non-core" business for Volkswagen, and selling it would reign in spending for the VW Group.

Piech, however, has since bowed out as chairman.

It's worth noting that this is all speculation at this time, and that Ducati are performing well with regards to their own sales figures, so don't panic and delay that SuperSport S purchase just yet.

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