Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows

O'Reilly told The New York Times the claims had no merit after an article the Times published last weekend noted that $13 million has been paid out to five women in exchange for dropping lawsuits against the host and not speaking about the settlement.

"The O'Reilly Factor" had lost about a dozen advertisers by Tuesday, with German carmaker BMW, Japan's Mitsubishi and US-based insurance company Allstate pulling their ads from the show.

Hyundai representatives said it did not want to partner with a company which didn't respect values of inclusion and diversity.

On Tuesday, BMW of North America, Allstate Corp, French pharmaceuticals maker Sanofi SA, direct marketer Constant Contact, men's clothing company Untuckit and mutual fund operator T. Rowe Price all told Reuters they were no longer advertising on the show.

"We had advertising running on The O'Reilly Factor (we run on most major cable news shows) but it has been reassigned in the midst of this controversy", a Mercedes-Benz spokesperson told BuzzFeed News.

Meanwhile, the National Organization for Women called on Fox News to fire O'Reilly.

Earlier this week, current Fox contributor Julie Roginsky filed another lawsuit against Ailes, Fox News and Bill Shine, the network's co-president, asserting that she faced retaliation for rebuffing Ailes's sexual advances and for refusing to disparage Carlson.

GlaxoSmithKline said it had "temporarily put a hold" on ads on O'Reilly's show while it reviews the situation.




His long-running show remains the most watched cable news program in the U.S., averaging around four million viewers.

Lexus will "monitor the situation", a spokesman for the auto company said in a statement to CNN and the Daily Beast.

Also Monday, psychologist Wendy Walsh, a radio and TV personality who once starred in a regular segment on O'Reilly's show, detailed a sexual harassment allegation of her own during a news conference in Los Angeles.

Now allegations are coming to light against O'Reilly, showing that issues of harassment at Fox may not have been limited only to Ailes.

Fox News may be attempting to weather the storm with O'Reilly, who continually tops cable news ratings.

A spokesman for Jenny Craig said in a statement that the weight loss company "condemns any and all forms of sexual harassment" but would not comment specifically on its advertising strategy. The firm said that the show brought in some $126 million in revenue in 2015.

"Bill O'Reilly, you call out whiners as delicate snowflakes", Bloom said in a statement.

While two of the cases were previously known, the Times said it had unearthed three more cases of harassment, two of a sexual nature and one alleging verbally abusive behavior by O'Reilly.

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