Amazon buys company to make Alexa's fact-finding visuals smarter

Amazon Echo

Amazon is set to roll out Alexa to its main shopping app on Android, after introducing the AI virtual assistant to the iOS version of the app earlier this year. In the Alexa app, the users got a notification alerting them of a new Alexa device being added to their accounts, which turned out to be the Amazon mobile app.

Apparently, the in-app version of Alexa will be nearly the same as the one found on the Amazon Echo and Dot speakers.

Looks like Alexa was just added to the Amazon app for Android! While it's unusual to be using a virtual assistant in a shopping app, it's a great way for the masses to try Alexa out and buy Echo devices if they like it.

Amazon hasn't made an official announcement yet, but the company did confirm to TechCrunch that the integration is rolling out this week. But this development - where you can ask Alexa about news, weather, and other things - was available for iPhone users only. By offering developers an "immersive learning opportunity", Amazon aims to build interest in its Alexa platform and solidify its presence in the voice computing market.




The main Amazon app's massive userbase is a great way to reach potential Alexa/Echo customers who otherwise have Siri or Google Assistant at their disposal.

Why would Amazon want Graphiq?

Users will be able to take full advantage of Alexa integration on their Android handsets. It also shows off the capabilities of Alexa to this wider audience, perhaps leading them toward purchasing one of Amazon's range of Echo devices. However, this week, Alexa will be coming to Android too.

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