Disney Using Augmented Reality to Sell New 'Star Wars' Merchandise

Star Wars “Force Friday II” will be held on Sept. 1 2017

Today, Lucasfilm has announced an augmented reality scavenger hunt that will happen from September 1 to 3 using the official Star Wars app. Fans are encouraged to search for the "Find the Force" logo on Star Wars display graphics in stores.

What is it exactly?

Star Wars: The Last Jedi is set to releaes in theaters on December 15, 2017.

The Star Wars universe will take a page out of the Pokemon Go playbook this Force Friday.

When you scan a code it will show one of 15 characters in the app which will rotate across the entire three-day run of the promotion.




Aside from being the launch date for the first wave of new merch from the upcoming Episode VIII, Sept. 1, a.k.a.

And though it was by no means the first product to harness AR, there's no denying that Pokémon Go brought augmented reality to the mainstream past year, so we're excited to see it incorporated in a Star Wars-themed treasure hunt.

If you've ever wanted to meet Star Wars characters, a Disney promo with Apple and other retail stores will offer the chance to do the next best thing. That means you can take a photo or video standing alongside the likes of Admiral Ackbar (as demonstrated in the video above).

Plus, after the "Force Awakens" merchandising success of adorable new droid BB-8, Disney/Lucasfilm is now poised to capitalize on the introduction of furry new "Last Jedi" characters the Porgs - wet-eyed space puffins from Planet Ahch-To that appear Imagineered to be an ideal stocking stuffer. You'll need to be running Star Wars app version 2.3 or higher to utilize the AR feature. The global event, dubbed Force Friday II, will run from September 1 through September 3.

In certain areas around the world, people sharing pictures and videos with the AR characters via Twitter or Instagram using specific hashtags across the weekend will be entered into sweepstakes.

Related news:

Hot News

isis-killer-beheading-video-story-top Rocket League on Nintendo Switch Has Exclusive Content
Aug 24, 2017 - 01:37
The same is true for the "Samus' Gunship" Battle-Car, arriving with two designs based on different Varia Suits of Samus Aran. Along with the new Battle-Cars, Rocket League on Switch will also have several exclusive customization items.

isis-killer-beheading-video-story-top Geoffrey Boycott sorry after joking: I should black up for a knighthood
Aug 24, 2017 - 01:37
I feel so bad about mine I'm going to tie it round my cat. 'Suddenly, when England win, all hell breaks loose. It just shows how foolish it was when they come out here two years later and are absolutely annihilated'.

isis-killer-beheading-video-story-top OPEC oil supply set for sharp drop in August: PetroLogistics
Aug 24, 2017 - 01:36
OPEC has been trying very hard to reduce the volume of oil supply in the market in order to lift oil prices . The market has subsequently responded to conflicting reports about whether the oil field is set to reopen.

isis-killer-beheading-video-story-top Milk debate turns sour as toddler runs amok in news studio
Aug 24, 2017 - 01:27
However, it was George's sister Iris who stole the show when she made a decision to climb on the studio desk and go for a wander. Watch above, via ITV News. "You're all right", Stewart told her as he took a break from chatting with her big brother.

isis-killer-beheading-video-story-top Concept Buzz to reinvent Volkswagen Kombi
Aug 24, 2017 - 01:26
Buzz concept vehicle will have 369 hp drawn from one electric motor on each axle and powered by a 111 kWh battery pack. Volkswagen announced this week that it will release an electric version of its classic Microbus for the 21st century.

isis-killer-beheading-video-story-top Beckham Jr, Marshall Avoid Major Injuries
Aug 24, 2017 - 00:57
It revealed the three-time Pro Bowler had a sprained left ankle. "You have to play the game to get better", McAdoo said. Beckham walked to the sideline and then to the locker room without assistance, but did not return to the game.

isis-killer-beheading-video-story-top Local, state officials report slow start to West Nile virus season
Aug 24, 2017 - 00:56
This is the first detection of the virus in Grant County this season and is the 11th such report in the state this year. About one per cent of people infected with West Nile become seriously ill and experience flu-like symptoms.

isis-killer-beheading-video-story-top Astronomers Without Borders to begin eclipse glasses redistribution program
Aug 23, 2017 - 00:40
A similar effort helped AWB send nearly 14,000 pairs of glasses to schools in Africa when an eclipse took place there in 2013. Astronomers without Borders, an global non-profit, is collecting eclipse glasses for its projects.

isis-killer-beheading-video-story-top Thousands view solar eclipse from Chesterfield Township's waterfront park
Aug 23, 2017 - 00:38
But McDaniel and Brown had come prepared with welding hoods that were tinted even darker than the glasses. She even set up a camera at home to see if her dog would react to the change in sunlight.

isis-killer-beheading-video-story-top Purohit gets bail in Malegaon case - after nine years in jail
Aug 23, 2017 - 00:36
Sapre passed the order. "Liberty of a citizen is undoubtedly important but this is to balance with the security of the community". He was suspended in 2008 after his arrest but the suspension was revoked, according to his lawyer following the court of inquiry.

isis-killer-beheading-video-story-top Iraqi forces recapture 3 IS-held villages in Tel Afar
Aug 23, 2017 - 00:34
As the operation continues, thousands of civilians living in severe and precarious conditions are fleeing to safer areas. Tal Afar is located about 150 kilometers (93 miles) west of Mosul and about 150 kilometers east of the Syrian border.

isis-killer-beheading-video-story-top Final Fantasy XV Pocket Edition Announced for Mobile
Aug 23, 2017 - 00:33
The game will be released episodically, with all ten episodes being available at launch and the first being free to download. In a clip if the live stream, you can see that the team went as far as saying it's coming without actually saying it.

isis-killer-beheading-video-story-top US Admiral : Divers have located human remains in warship
Aug 23, 2017 - 00:33
Responding to a shouted question from a reporter about the incident on Sunday, President Donald Trump said: "That's too bad". What do you think about the naval accident near Singapore? It will also support damage control efforts, the statement said.

isis-killer-beheading-video-story-top It's Not Too Late to Get Nintendo's SNES Classic Edition
Aug 23, 2017 - 00:32
We've reached out to Best Buy for comment about what went wrong with their pre-sale and will update if we hear back. Still, they did seem to last longer than what we'd seen with the ridiculously hard to buy NES Classic.

isis-killer-beheading-video-story-top Patriots Gave Donald Trump Super Bowl Ring
Aug 23, 2017 - 00:32
Just as the ring given to players and coaches, Trump's ring is customized, and is similar to the one they received. No price tag was put on the rings, but Kraft's 2015 Super Bowl rings cost $36,500 each and included 200 diamonds.