How Apple TV 4K could outpace competition from Roku, Amazon and more

Apple needs to redeem itself with an affordable 4k/HDR Apple TV

The device is called Apple TV 4K and starts at $179. Today, at its annual iPhone launch event, the company also announced a new version of its Apple TV set-top box, leaning into the idea that apps are the future of television while trying to make everything look a little crisper. A new iteration of Apple's useless TV app was also demonstrated.

Apple is also bringing live sports and TV to the Apple TV too, with support from well over 25 different services.

Cue also revealed that the Apple TV app, now only available in the United States is to begin to roll out in other markets.

But as we've moved towards 4K TVs, smart TV ecosystems have improved remarkably, offering all the major streaming services from within the TV itself, no extra hardware required. Apple will start taking orders September 15 and have the device available on September 22.

According to a Tweet by Steven Troughton-Smith, an app developer who dove deep into the codebase of Apple's iOS 11, there will be a minimum requirement for 4K on the Apple TV.

The Apple TV 4K revamps the company's streaming media device and TV portal to all your iTunes content.




Apple appears to have involved a number of worldwide content providers as part of the rollout of the TV app, including many that don't yet take advantage of the single-sign-on capabilities that many USA providers do.

There's no word yet on whether Apple TV 4K will be heading to South Africa.

The Apple TV 4K is also getting support for Amazon Prime Video before the end of the year, and the iPhone maker said it's actually teaming up with Netflix to create more 4K titles.

The Apple TV 4K will be powered by the Apple Fusion A10X chipset which was found in the earlier generation Apple iPad Pro units.

To show off new set-top, Apple played a clip from Sony and Marvel Studios' "Spider-Man: Homecoming" in 4K, which Cue said will be coming to the iTunes Store in a few weeks. Even the GPU will be four times faster than the current Apple TV.

The other big software change is Apple's TV app, and the latest version will be available in the United Kingdom on Apple TV, iPhone, and iPad by the end of the year.

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