Maruti Suzuki to go for new-look showrooms

Maruti Suzuki Baleno on display at a dealership in India Reuters file

Maruti Suzuki ARENA is a part of the company's "Transformation 2.0 initiative", Maruti Suzuki India (MSI) said.

With the revamp, the manufacturer will now have a total of four separate retail channels - Maruti Suzuki Arena, Nexa, Commercial and its used auto network, True Value.

It also unveiled a new website that allows customers to personalize their auto and will target the do-it-yourself generation, it said.

THE country's largest vehicle maker Maruti Suzuki on Wednesday announced rebranding of its retail network across India, seeking to leverage on digital technology to keep pace with the changing preferences of its modern customer.




The investment of about 10 million rupees to 15 million rupees ($156,280 to $234,406) in each of the new showrooms will be dealer-centric, while Maruti Suzuki will provide support in the form of technology and design. The Company aims to set up over 80 Maruti Suzuki ARENA by March 2018.

Can Maruti Suzuki NEXA change the dimensions of Indian auto market? This new range of showrooms has been named Maruti Suzuki ARENA, which will implement digital aids to enhance consumer experience, Maruti Suzuki said in a statement. This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them. "They know exactly what they want and they make sure they have enough knowledge of the product before they go to a showroom to make a purchase", he said. Prospective customers can explore the entire product portfolio, through interactive Product Vision touch-screens displays at the showroom, while their is a dedicated Personalization Zone with vehicle configurators that enables customers to digitally personalize their cars. Relationship managers will be equipped with tablets with an app for customers to browse and compare different models and variants. In a phased manner, the existing showrooms across India will focus on extending the new dealership experience.

The new showrooms will have a blue signature design element and an active experience terrace along with valet service for auto buyers. Additionally, the showrooms will also have a cafe & consultation area and an owners' lounge.

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