Volkswagen revs up electric shift with $24 billion, 300-car onslaught

Premieres galore at Frankfurt Motor Show

On Monday the 11th September the German Vehicle manufacturer made this ambitious announcement, saying that they will make at least one electronic version of their near 300 models. The initiative includes 80 new electrified models by 2025-50 all-electric models, and 30 plug-in hybrids.

CEO at Volkswagen Matthias Mueller said that a company such as Volkswagen must be the leader and not a follower.

According to Mueller, the automotive industry is undergoing an irreversible process of transformation.

"There will be a coexistence between internal combustion engines and electric drive systems for a certain period", Mueller said to the BBC. Just yesterday, the giant auto company had announced that they are looking to add another 10 billion euros to make their whole jump from diesel to electric cars at a whopping 29 billion or $24 billion.

China, the world's largest auto market, announced this week that it intends to ban the production and sale of vehicles powered only by fossil fuels.




On Thursday, BMW, which launched its electric auto i3 during 2013, said it was preparing factories to mass produce its electric vehicles before the end of 2020, and it pledged to have 12 100% battery power vehicles available by 2025. The namesake brand is presenting the latest design iteration of the fully-electric I.D. Crozz compact crossover and the I.D. Neo hatchback-both come to market in 2020. By 2025, Volkswagen plans to offer 23 all-electric models.

But diesel remains in the mix - with what automakers say are better emissions controls to meet European Union standards in which cars will be tested under real-world driving conditions, as well as on test stands.

The three German luxury carmakers were the home team and showed it with large display areas.

It estimates that around 25 percent of its new vehicles - up to 3 million a year depending on market developments - could be purely battery-powered in 2025. Volkswagen's Porsche brand showed off its new Cayenne SUV at an extravagant event August 29 with the Bohemian Symphony Orchestra Prague and dancers livestreamed from its home base in Stuttgart-Zuffenhausen.

Muller said the company was likely to use two electric platforms, and is investing 20 billion euros (£18bn) into e-mobility, in one of the biggest procurement projects in the company's history.

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