Huawei retains fragile lead in China smartphone shipments, Apple finally finds growth

Will Apple be a $1 trillion company this year?

In the USA, there have not been as many iPhone 8 buyers as the majority of Apple fans were supposedly waiting for the iPhone X. However, in China, it is a different story.

Apple's declining streak in China has come to an end, as shipments grew 40% from 8 million in Q3 2016 to about 11 million this quarter.

Huawei remains the top smartphone manufacturer in China, but the gap between the first, second and third-placed manufacturers is narrow, as Huawei, Oppo and Vivo took 19%, 18% and 17% market share respectively. Market research firm Canalys reports that the iPhone 8 helped Apple's smartphone sales rebound in the People's Republic.

Canalys reports that iPhone sales surged 40 percent this quarter to 11 million units compared to 8 million units from the same time a year ago. However, Apple's China sales across all products, including the iPhone, have dropped precipitously over the last couple of years.

Apple has been working extraordinarily to maintain its quarterly sales, the whole year.




Despite renewed momentum in smartphone sales, Canalys believes that Apple won't be able to carry this forward.

The latest sign of trouble for the iPhone 8 comes from the largest smartphone market in the world: China.

Mo feels the price tag of $1000 will keep customers in China away from the iPhone X, and that the new iPhone will not repeat the performance of the iPhone 6. "The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term." added Jia.

CEO Tim Cook said a year ago that China would be a key to Apple's growth going forward.

While Apple's growth was impressive, most competing brands also saw significant growth, leaving Apple in fifth place behind Huawei, Oppo, Vivo and Xiaomi. It says that Apple's growth this past quarter is only temporary and it won't be able to sustain it in the fourth quarter.

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