Netflix Is Doing Another Price Hike, Unfortunately

Netflix Quietly Raises Its Subscription Prices

The question is whether subscribers will stay with Netflix when there is quality content to be found with rivals like Amazon.com (AMZN) and Hulu.

The streaming giant on Thursday raised the price of two of its memberships.

Subscribers of the $11.99 premium plan, which bumps the number of simultaneous screens up to 4 from 2 (as in the standard plan) and provides 4K video, will see an increase of $2 to $13.99.

Netflix plans to roll out the price increase in November for existing subscribers and is set to publicly announce the price increase to customers later this month.

Tests by MarketWatch staffers show there was no increase listed for customer's current plans.

Netflix has increased the price on two of its three subscription tiers.




All your favourite Netflix shows are about to come at a higher price.

The changes affect new USA members, while existing members will be alerted of the price change on October 19 ahead of their next billing cycle.

If you're a Netflix subscriber or thinking seriously about becoming one, get ready to pay a bit more to access the service's content. This is the logic that prevents some consumers from ditching cable: At a certain point, the cost of an internet plan plus various streaming services equals the price of the traditional TV bundle, or at least is competitive enough that it's mostly a wash.

Netflix hasn't had a major change in its pricing scheme since 2014. Meanwhile, companies keep adding features and original video; Netflix is likely to spend $6 billion this year on content costs. The company expects to spend almost $7 billion on content for its service next year, including movies, TV series and comedy specials.

With the price increases, Greenfield expects Netflix's global subscriber growth to slow "modestly" in 2018 (with 20.2 million net new subs vs. 20.9 million projected for 2017) and then re-accelerate in 2019 to 21.1 million net adds.

But some were ok with the increase, and thought it was worth it for all the shows and movies Netflix has to offer.

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