Amazon.com, Inc. (AMZN) Is Officially Launching In Australia Tomorrow

Even the army is happy

The Amazon Australia site is still just books and movies for now, but online shoppers will no doubt be furiously hitting refresh over the weekend.

It's looking likely that online retail giant Amazon will launch this week.

Amazon has, however, set up a distribution warehouse in Melbourne city, on the country's east coast where four-fifths of the population live, and logistics analysts say this will help cut sometimes open-ended delivery times to one or two days.

Customers in Australian can already order products from oversees, but the establishment of locally-based warehouses will greatly reduce shipping costs and turnaround times, something which other big retailers are responding to.

Aston Martin
Aston Martin

An Amazon representative in Australia declined to comment. On November 13, the company stated that it will begin operations in Australia, but did not mention any date. The company said on November 13 it was close to opening for business, without giving a date.

The email, obtained by website Lifehacker, tells sellers it will start internal testing with a small number of customers from 2pm AEDT on Thursday.

"You should be prepared to receive orders from this point onward", added the email, which KoalaSafe's Mills said he had received and was authentic. They are expected to spend $500 million on Black Friday and Cyber Monday according to Cashrewards, Australia's biggest online retail community. A new day is upon us. How long the closed test phase will last for we don't know - One might take the regular "updates via email" to mean a launch is imminent and to expect regular nearly hourly emails for a Black Friday launch or one could equally guess that the emails will be spread over a number of days and there won't be a launch this week. This time a year ago, an unnamed Amazon staff member said "we are going to destroy the retail environment in Australia".




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