Apple Buys Augmented Reality Headset Maker Vrvana For Reported $30 Million

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset

Vrvana had been working with the likes of Audi, Tesla, and Valve, so whether that work will continue under Apple banner will have to be seen. This technologically advanced headset has won accolades (note the CES 2017 award badge in the product image) for "seamlessly blending" AR and VR, while virtually eliminating camera lag.

The startup might not be one of the industry's biggest names, but its prototype Totem mixed reality headset has been praised by those who've tried it.

While camera-based mixed reality solutions have previously been criticized for featuring a nausea-inducing lag, the Totem nearly eliminates the problem with a lag that's been cut to only 3ms. The report says Apple has been working on augmented reality headset to ship in 2020.

Speaking to Apple's growing interest in augmented reality, a new report from several sources familiar with the matter reported that Apple recently paid about $30 million for Vrvana.




Apple is yet to confirm whether or not the deal has taken place but plans for freshly acquired companies isn't something Apple is particularly known for sharing.

Currently, The Vrvana's website is still active, but it stopped updating social accounts and news in August of this year. This acquisition is perhaps the clearest indicator yet of what the company is hoping to develop.

A number of the startup's employees have joined Apple in California. Totem turns out to be a superior system to such technologies as it can overlay fully opaque, true color animations on top of the real world rather than the ghost-like projections of other headsets, which cannot display the color black. Those using abusive language or negative behavior will result in being blacklisted on Disqus.

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