Apple Earnings: iPhone Sales Up Even Before iPhone X Went On Sale

You can skip the big wait for your iPhone X, but there's a downside

Now seeing as how the iPhone has always been Apple's primary revenue driver, it's no surprise that quarterly iPhone sales is the metric analysts typically pay most attention to.

In Singapore, there are "hundreds" waiting for the iPhone X outside Apple's freshly-opened store.

Telstra consumer group managing director Vicki Brady said demand for this year's Apple smartphones together was "above previous iPhone launches" and the telco was working to secure new stock. The services category includes Apple Pay, mobile services, and of course Apple Care.

Revenue in that division surged 34 percent to $8.5 billion during the July-September period.

The $28.85 billion revenue from iPhone sales accounted for almost 55 percent of total revenue, which rose 12.2 percent to $52.58 billion.

Apple shares surged over 3% in after-hours trading.




Optus product managing director Ben White also warned "we expect our initial iPhone X stock to sell out very quickly" as supplies were "limited".

Examiners have suggested that the produce that on hand is ineffectual, While the owing to the forced amount of essential iPhone X elements. While conspiracy theorists might suspect that Apple is artificially reducing supply to generate buzz, analysts say the real reason is that Apple's suppliers so far haven't been to manufacture the iPhone X quickly enough. The new iPhone also requires more sophisticated components to power the facial-recognition technology for unlocking the device.

Apple forecast fiscal first-quarter revenue of $84 billion to $87 billion. The tech giant brought in a whopping $52.6 billion, exceeding the $50.7 billion that was expected in Q4. That is instead of 11.4-million units, the company sold 10.3-million - so, not too shabby anyway. That would be slightly better than the same time a year ago. Still, there has been news that Apple force is facing significant product difficulties with the iPhone X.

"What Apple needs to do is manage consumer expectations so they don't get frustrated having to wait for so long for a new phone", Ives said. In a quarter that's typically the calm before the holiday storm, Apple has to be happy with these results.

The Cupertino, California-based company said it had net income of $2.07 per share.

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