PUBG is coming to China but not without changes

Tencent to Publish PUBG in China- PlayerUnknown's Battlegrounds

The Chinese media giant Tencent is partnering up with the PUBG Corporation to publish PlayerUnknown's Battlegrounds in China, the two companies recently announced.

"PUBG is now the most popular survival shooter game, and is enjoyed by users all over the world", said Steven Ma, Senior Vice President of Tencent.

There isn't a release date for the Chinese version of PlayerUnknown's Battlegrounds on the books just yet, but hopefully it'll be out soon so eager players can finally get their hands on the game they've been trying to play (legally) for some time now.

China has chose to allow a violent multiplayer shoot-em-up game that's become the world's top-selling title into the country, but only after messages were added to reflect the country's socialist ideology.




Last month, the China Audio-Video and Digital Publishing Association (CADPA) put out a statement about PUBG - and battle royale games more generally - noting that these titles are too violent and bloody in nature, go against China's cultural norms and ethics, and can negatively impact the youth.

"The slogans also include excerpts from the report delivered at the 19th National Congress of the Communist Party of China that reflects China's core values", the paper found.

The game has received 6 awards including the Presidential Award at the 2017 Korea Game Awards held at Busan Cinema Center in Busan, and it was also awarded the Best Multiplayer Game Award at the Golden Joystick Awards in the UK. With this, China has increasingly used technology as a medium to deliver its ruling ideology, and to censor unfavorable content.

According to the company, several changes will be made to highlight the spirit of teamwork and competition in the game, ensuring it aligns with "Chinese traditional culture and moral rules".

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