Twitter is giving everyone 280 characters

Image Source Twitter

Twitter hopes the expanded character limit will help it increase revenue and gain new users in the face of stiff competition from other platforms such as Facebook and Snapchat.

The new character limit applies to languages where cramming is an issue, such as English. This change in the app was given to specific users to test how it would go over among English-speaking users and Twitter must have decided it went over well because on Tuesday it announced the change would be rolling out to all users.

The roll-out includes all languages except Japanese, Korean and Chinese.

The announcement reignited the conversation about whether 280 characters was something people on Twitter wanted or needed. For reference, in the timeline, Tweets with an image or poll usually take up more space than a 190 character Tweet.

The USA TODAY Trump Voter Panel, a focus group of 25 Trump voters from around the country, agreed the president's tweeting is a big reason for his troubles in the first months of his administration. During its five-week or so test run, Twitter found that just 5% of the tweets from those users were actually longer than 140 characters, with 2% pushing 190 characters. The change was made to give people more space to express themselves in certain languages where the company felt the 140 restriction was limiting. "But that didn't happen". SMS has largely become obsolete to Twitter users as smartphone technology has advanced.




NO! The beauty of @Twitter is fitting sense (and nonsense) into that character space. Expressing an opinion in 140 characters is a skill.

The other change was that instead of the characters counting down as users type out their tweets, they now see a circle that turns blue when they start typing. Rozen said users with the longer character count earned more likes, retweets, and mentions, along with more followers.

The 140-character limit was based on the limitations of short-message service technology, also known as SMS, which is used to send text messages.

The site now has 330 million active users.

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