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Alphabet ( GOOGL )'s Google unit is reportedly picking a fight with Apple ( AAPL ), Pandora ( P ) and Spotify with a new music streaming service days after squaring off with Amazon.com ( AMZN ). As rumors say, this platform is scheduled for release in March 2018. However, the actual launch still depends on some factors.

Apart from getting major labels on board, YouTube is also reaching out to artists seeking help to promote this new service. Reports are saying that one of the big three, Warner Music Group, has already signed up for the service while Google is still in negotiations with the other two, Sony Music Entertainment and Universal Music Group.

In seems that these are not the only labels which are in talks with YouTube.

When it comes to music streaming services, the names that come to the mind first are Apple Music and Spotify. Amazon Music Unlimited offers users access to more than 40 million songs, and provides curated playlists and stations.




Though the music industry had hoped Red would be devoted to music, YouTube has positioned it as a home for original video projects like science-fiction comedy "Lazer Team" and a reboot of "The Karate Kid".

Alphabet Inc. has in the past launched Google Play Music, YouTube Music Key, and its failure lead it to launch Youtube Red in 2015, which had just 1.5 million subscribers a year.

Amazon Music Unlimited was launched in the USA past year.

Google wants a piece of the pie that Spotify and Apple Music are now enjoying. Nothing was enough to catch the attention of the customers, unfortunately. In the year 2011, Google has released Google Play Music app with free and subscription options. For the very same reason, the giant is combining all the other services and to come out with a universal one through the all new Remix. Standard YouTube attracts over a billion views every month, and the majority of the content digested is music.

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