Facebook has opened its augmented reality platform to the public

Facebook Messenger

Facebook clearly doesn't want any significant Snapchat feature to go unanswered. It is been copied from the Snapchat's AR-based objects and turned out in the form of the tool, World Effects on Facebook Messenger. Developers will be able to use it to create 3D digital objects that can be placed into images, both on surfaces and in ways that allow for interactions within physical space.

Facebook just one-upped Snapchat by introducing World Effects - augmented reality 3D world objects on its own. And here's a hot tip: there's no easier way to let a long-distance friend or family member know you're thinking about them than by sending them a video message (complete with 3D objects and all!) this holiday season - and if you're already messing around with Messenger, why not take the opportunity to have a little fun with it? Called World Effects, this feature can be activated using the native camera app on Messenger. You will have to pan your smartphone's camera to capture different angles of the effect.

AR Studio is claimed to be a platform that "empowers creators to connect art with data to bring augmented reality into everyday life through the Facebook camera". Since the feature is in developing stage, there are only a few effects available for now and it is expected that Facebook is going to add more very soon.

"World Effects" is really just a fancy way of saying "AR stickers". You can float an arrow in the world to point to a landmark, put word bubbles like "bae" or "miss you" over your head, or throw in a "celebratory" robot. Pick any effect of your choice and then tap to add it to your image, then send to your loved ones. Apart from launching World Effects, Facebook has made yet another announcement where it has announced that it is opening its AR Studio to developers.

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