Mobile To Enter Streaming Video Arena After Buying Layer3 TV

T-Mobile’s mock up of what a possible service could look like    
   Image T-Mobile

T-Mobile on Wednesday announced that in 2018 it will launch its own internet TV service - a culmination of the Un-carrier's recent acquisition of digital content pioneer, Layer 3 TV. Layer3's TV packages now start at $75 per month.

Layer3 TV, which is now available in five cities across the country, integrates television, OTT services like Xumo, and services like Facebook, Pandora, and YouTube into its set-top boxes.

T-Mobile will offer a paid service starting next year. The company wouldn't provide details on its upcoming offering, including how it would differ from existing online TV alternatives from Hulu, YouTube, Sony, AT&T and Dish.

In a blog post and companion video, T-Mobile said that it "the Un-carrier will build TV for people who love TV but are exhausted of the multi-year service contracts, confusing sky-high bills, exploding bundles, clunky technologies, outdated UIs, closed systems and lousy customer service of today's traditional TV providers".




"That's where we come in", added the CEO. Legere likens the situation to the wireless carrier market of a few years ago before T-Mobile launched their Un-carrier strategy. "[We want] to take the fight to big cable and satellite TV on behalf of consumers everywhere".

T-Mobile CEO John Legere believes the company can pick up the TV viewers who are abandoning cable in droves, though it's unclear how this service will pull that off or how it will measure up to the many other cord-cutting options out there.

So, seeing an opportunity to make a name for itself by shaking things up a bit, T-Mobile is going to enter the TV business. While we can certainly expect T-Mobile to emphasize mobile TV, Legere says in his video today that the idea is to let you watch the content you want, where and when you want. "[We're] about to "un-carrier" your TV". T-Mobile isn't wrong in pointing all of that out, as the TV industry is indeed the worst. For instance, many T-Mobile wireless customers are getting Netflix for free.

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