Amazon increased monthly prime membership fee by 18 percent

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Amazon has increased its monthly Prime membership fee from $10.99 to $12.99, an increase of 18 percent.

Amazon's Prime service is great if you like free two-day shipping and access to Amazon videos and music. If you're a student with a valid.edu email address, you will continue to save money, but that option is seeing a price increase as well, from $5.49 to $6.49.

The best deal will remain paying for a full year's service at once, at $99 (vs a total cost of around $156 if paid monthly). The streamer upped its $9.99/month plan to $10.99/month and its $11.99/month plan to $13.99/month. Like the standard Prime pricing, the yearly fee is staying at $49. The yearly fee is now $99, which means monthly Prime members will soon pay $57 extra with the new price hike. This is the first price increase since the monthly option was introduced.

Earlier this month, Amazon said it shipped 5 billion Prime items in 2017.




Prime provides a unique combination of shipping, shopping, and entertainment benefits, and we continue to invest in making Prime even more valuable for our members. This move is essentially showing us that Amazon is pushing customers to opt in for the annual option. We have expanded Prime Free Same-Day and Prime Free One-Day delivery to more than 8,000 cities and towns.

The fee kicks in today for new members.

A stable subscriber base makes it much easier to market things that further draw customers into the ecosystem; your Alexas, your Fire tablets, etc.

Amazon has always been cagey about sharing exact Prime subscribers figures, but recent third-party estimates have pegged the service as having about 90 million members in the U.S. alone.

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