Apple Books makeover has Amazon in its sights

Apple Books makeover has Amazon in its sights

Apple has hired an Amazon executive to help, Bloomberg reported. In the time since then, Apple has chosen to put its efforts into growing other digital services, such as Apple Music. A new report from Bloomberg suggests that Apple is ready to dive back into ebooks, and points to evidence hiding in the iOS 11.3 beta that a revamped ebooks app is in the works. In 2016, Apple settled a class action lawsuit for $450 million.

Amazon has dominated the ebook market after the U.S. Department of Justice ruled that Apple conspired to raise ebook prices back in 2012. It follows the example of the Apple Podcasts app, though that redesign hasn't been met with much praise. Apple Chief Executive Officer Tim Cook previous year set a goal of doubling revenues from mobile services by 2020.




The company's move is reportedly just part of its broader, yet-to-be-announced plans that involve a complete overhauling of iBooks and the iBookstore, rebranding for former as Books and the latter as Apple Books Store. The new app, due to be released in coming months, will include a simpler interface that better highlights books now being read and a redesigned digital book store that looks more like the new App Store launched previous year, according to people familiar with its development.

This will be the biggest change to the Books store since its introduction, with a new design similar to the new App Store introduced with iOS 11 and new features such as the Reading Now tab. Zafar previously served as senior vice president of Audible, so he should certainly know his way around audiobooks. Many industry participants blasted the ruling, arguing it handed even more control of the market to Amazon. An Apple spokesman declined to comment. There's also a new digital book store within the app that's said to be similarly created to Apple's current App Store, which received a drastic redesign in iOS 11.

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