Amazon rolls out Prime Now deliveries from Whole Foods

Here's How Amazon Prime's New Whole Foods Delivery Will Work

In contrast, Whole Foods orders will be filled by pickers who will actually go down the aisles of nearby Whole Food stores.

Greg Greeley, VP of Amazon Prime and delivery experience, recently told some employees he'll be spending more time at Amazon-owned Whole Foods, focusing on the two companies' integration, CNBC has learned. Amazon says the service will be nationwide this year.

The £9.9 billion ($13.7 billion) acquisition acquisition, announced in June, saw Whole Foods cut its grocery prices and integrate the chain into its retail empire.

Once packed, the orders will then be handed off to Amazon Flex delivery drivers.

Well, at least you won't have to fight for a parking space outside Whole Foods anymore. The two-hour delivery implies no costs while the one-hour delivery costs $7.99 on order higher than $35.

Those familiar with the service may have already purchased Whole Foods' private label, Everyday Value 365, which is already available on Prime Now in many markets. The service applies to all fresh and grocery products available in Whole Foods' stores, along with select alcoholic beverages.

"When (not if) broader changes are made, Whole Foods' traction will pressure other grocers - not just large public players but also smaller independents", the analysts wrote in a recent note to investors. Interestingly, Austin-based Amazon customers can still make two-hour orders from Sprouts, one of Whole Foods' biggest competitors. "People love to shop at Whole Foods for perishables, including seafood and bakery, and those categories don't lend themselves to delivery so well". It plans to expand delivery across the United States later this year.

This Whole Foods delivery test is not on the scale of typical Amazon deliveries.

At the moment, the service is only available in certain neighbourhoods in Austin, Cincinnati, Dallas and Virginia Beach - but the company will add more cities to its roster throughout the year. "We're going to be expanding".

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