Amazon to offer perks to Prime members who shop at Whole Foods

Amazon Squeezes More Benefits Out of Whole Foods

Now it looks like they might have come up with a way.

It seems one group who aren't pleased about Amazon's takeover is the Whole Food employees themselves.

Since purchasing Whole Foods in 2017, Amazon has made several changes to the way the high-end grocery retailer does business, including slashing the prices of some Whole Foods bestsellers and offering free two-hour delivery to Prime members in select cities. With a cash rewards credit card offer, shoppers will have a reason to buy more at Whole Foods and within the broader Prime ecosystem.

Amazon cardholders who get the reward points at Whole Foods stores can either convert them into a statement credit, or redeem it online to spend at the Amazon site or other eligible sites. All the cardholders get back 2% on restaurants, gas stations and drugstores while 1% for all other purchases, notes TechCrunch.

With each new promotion, Amazon wants to sweeten both Whole Foods shopping and its Prime membership. The retailer paid $13.7 billion last summer for Whole Foods. The card was launched about a year ago in order to help spur further Amazon Prime user growth. The Prime fast-shipping program will be at the heart of it. The e-commerce giant announced last week that it will offer free two-hour delivery of Whole Foods groceries in four US cities.

Making the integration two ways, Amazon devices such as Echo and Fire TV started appearing on the shelves of Whole Food stores. "There is little doubt that Amazon's approach to building a relationship with Whole Foods shoppers is based on value and rewards and will be hard for other grocery retailers to match", he wrote.

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