Fox turns lower after locking up Thursday NFL for $3B

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Thursday Night Football offers fans less downtime from week to week in consuming football, though it has come with some criticism. It's a similar model for how Thursday Night Football aired during the 2017 season, though the games were split between CBS, NBC, and NFL Network. The Thursday contests have grown from a handful of late season events shown on the NFL Network to a full season of games, becoming one of the most popular shows on broadcast television.

The Fox broadcast network, which is staying put as the centerpiece of New Fox, is poised to lose its main pipeline of entertainment shows when studio 20th Century Fox heads to Cinderella's Castle.

NFL Commissioner Roger Goodell and 21st Century Fox President Peter Rice announced the deal jointly, saying it reflects roughly 10 years of "strategic growth" involving Thursday Night Football.

Fox will get a slate of 18 games that are not on Thursday night that they will be broadcasting exclusively.

"The NFL is going to see an erosion, a further erosion in their ratings and their revenue", said Sean Hannity, for one, calling into Fox News Channel's "Fox & Friends" last fall.

Paying more, TV sports executives expect Fox to take a bigger loss. ESPN reported that the deal is worth an average of $660 million a year. Goodell told A.P. that this deal is a single partner one and that there was "tremendous" exclusive interest from all National Football League broadcast partners for the rights.




According to live+same day primetime ratings from January 25, 2018, Fox lagged behind ABC, CBS and NBC.

It seemed inevitable that CBS and NFL would wash their hands of primetime football, given the sport's growing price tag and lagging ratings over the last two seasons. Each game will be simulcast on NFL Network and will also be broadcast in Spanish on FOX Deportes.

Ourand pointed out on Twitter that the fact that Fox's deal is for five years makes it a better bargain than the two-year deals secured by CBS and NBC.

Both CBS and NBC are said to have lost money on the Thursday games. "Hard to recover in four days".

Comparatively, Thursday night primetime ratings for October 26, 2017 showed Thursday Night Football on CBS firmly dominating the 8:30 p.m. time slot.

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