Amazon Alexa Down: Echo's Voice Assistant Not Working Across The US

Senior Manager of Alexa AI leaves to become Technical Director of AI at Google Cloud

Assuming the sources' claims are accurate, Amazon's Alexa could one day be a cross-culture tool that includes, when necessary, language translations. One possible way of doing this is by having Alexa translate language in a more sophisticated manner.

Yahoo found that Alexa could soon help a native English speaker attending a meeting with Japanese business partners understand what those people are saying in Japanese.

Amazon's Former Senior Manager and Lead for Alexa artificial intelligence, Ashwin Ram, has announced he's jumped ship to rival Google - a move set to further intensify competition between the two tech giants.

Alexa would have an understanding of the Japanese culture, which is generally more formal and conservative than American culture and would incorporate its knowledge into translations. Context and cultural awareness is something that's still missing. The idea is for Alexa to be able to hear and listen to a conversation and then translate the words to make sense. Last year, Google debuted the Pixel buds wireless headphones, which are capable of real-time translation using Assistant, Google Translate and the user's Android phone.

Meanwhile, other companies have also attempted to create something similar. It can already do the basic but it still has potential to become smarter.

Some Amazon Alexa users were met with deafening silence Friday, with the voice-controlled digital assistant going down across the U.S. According to, a website that monitors technology outages and service interruptions, issues with Alexa began after 9:30 a.m. EST.

Is Amazon Alexa down?

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