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Apps & Games 15 iPhone Apps Price Drop

By Nischal Regmi

According to a Bloomberg report, Apple is planning to launch three iPhones in 2018.

The iPhone X is the most expensive smartphone from Apple since it features significant hardware improvements and a design that is quite different than any other iPhone that has ever been released till date, but that is becoming a problem now.

Credit: Tom's GuideThe follow-up to last year's iPhone X could be considerably cheaper to produce than its predecessor, Digitimes is reporting, citing people who claim to have knowledge of the costs associated with producing the handset. The iPhone-maker now sources OLED panels from Samsung Display for the iPhone X.

Apple has slashed the production cost of its new "affordable" 5.85-inch OLED iPhone X, with an initial manufacturing bill of materials (MBOM) significantly lower than its current flagship model.

As per Digitimes Research Senior Analyst, Luke Lin, the current iPhone X has a MBOM over US$400. We can expect an iPhone X sequel as well as a larger iPhone X Plus (6.45-inch; it may not be called that), and a lower-cost iPhone model (6.1-inch) with an LCD screen instead of an OLED panel. This means that the customers can expect a price drop when compared to the a year ago launched iPhone X.




The iPhone X was the first revolutionary upgrade for Apple's smartphone lineup in a few years as it brought new technologies such as the OLED display and 3D sensors.

Interestingly, Lin also said in the report that Apple had previously planned to launch a 5.85-inch model with an LCD panel to keep the MBOM in check. "However, the project was shut mid-February and maybe eventually terminated".

However, with the launch of the Samsung (NASDAQOTH: SSNLF) Galaxy S9 series smartphones, the iPhone X's display has some stiff competition. Remember that the iPhone X isn't selling as well as Apple had hoped - something that's been largely attributed to the high price of the device - so if Apple wants the iPhone X Plus to sell in high volumes, it needs to be careful not to go too insane on the pricing. While the display on the iPhone X is extremely color accurate, it's still not quite ideal. This will result in "more bargaining chips" for later negotiation for the manufacturing of 2018 iPhone.

Our most recent field checks indicate that build forecasts were cut once again this weekend, with the reductions primarily coming from the iPhone X family.

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