Ex-NFL players to help launch new football league

Former Bills GM Bill Polian is the co-founder of a new football league

Another professional football league is on the way. This league is set to start a year earlier than the XFL, with their first game the week after next year's Super Bowl.

Charlie Ebersol, son of NBC executive Dick Ebersol and creator of the 30 for 30 XFL special, is starting up the new league.

The key to Ebersol's business model is subdued expectations, as his deep-pocketed investors have been told that it's a 7- to 10-year business model. Dick Ebersol will serve on the league's board of directors, according to the report. Now they are seemingly rivals.

Whatever ends up happening, the Alliance of American Football followed a completely different path than the XFL. Per ESPN, CBS will air the league's debut game as well as its championship, while broadcasting one game a week on CBS Sports Network. One game a week will air on CBS Sports, while others will stream on the league's app. Their strategy is going after the diamonds in the rough who seemingly get overlooked. "We're looking for those Kurt Warners working in grocery stores, and we think we will find them". The rosters are expected to include players who played collegiately nearby their AAF teams' markets to provide regional appeal.

Among the planned innovations are safety-focused rules including the elimination of kickoffs and onside kicks. The losing team will start on its own 35-yard line with fourth-and-10.




The AAF's organizers also said there would be no TV timeouts and a 30-second play clock to keep games to 2.5 hours in length.

According to Ebersol, he plans on fully incorporating Fantasy Football and a media plan into the league. "We have to be able to take advantage of the people who just stop playing fantasy when the National Football League season ends". Just four teams will compete in the playoffs.

"In the last quarter-century, nobody has put real football, by real football people, on the field in the offseason", co-founder and CEO Charlie Ebersol said Tuesday at the Park Hyatt in Manhattan, as a group that included Hall of Famer Bill Polian and former players Justin Tuck, Jared Allen and Troy Polamalu unveiled the project that's been more than a year in the making. Maybe the two friends see this as some sort of situation like the Monday Night Wars where direct competition made WWE and WCW better but I can't see this happening here.

From the sound of ESPN's reporting, the league seems to be aiming to be more like the stable CFL than the exciting but volatile XFL. Billed as "a shift in the way we approach professional sports", the eight-team league is going for a fan-friendly vibe with free streaming of games, integrated fantasy football elements and greater interactivity. "Our players and fans are the lifeblood of The Alliance, and we will treat them as such".

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