Facebook damage limitation continues with simplified privacy settings - but only on mobile

Mark Zuckerberg has apologised for the mistakes Facebook has made

Just when Facebook announced changes to its privacy policy, the Government of India has sent it a show-cause notice asking whether the personal data of Indian voters and users have been compromised by Cambridge Analytica or any other downstream entity in any manner, and if so, how was it compromised.

The data leak has raised investor concerns that any failure by big tech companies to protect privacy could deter advertisers - Facebook's lifeblood - and lead to tougher regulation.

Yet some analysts said Facebook and its chief Mark Zuckerberg have made similar promises in the past. "We've also cleaned up outdated settings so it's clear what information can and can't be shared with apps".

Facebook noted that it will be proposing new updates to its terms of service and its data policy to make sure that users will easily understand what data it collects and how it uses it. For example, Facebook announced in 2009 that it was consolidating six privacy pages and more than 30 settings on to a single privacy page.

The new Privacy Shortcuts menu, being rolled out in the coming weeks, will let people regulate the amount of personal information the social media giant keeps on them, like political preferences and interests, and delete things they've already shared.

In its first step to try and restore confidence in its platform after the Cambridge Analytica fiasco, Facebook has unveiled more organized privacy settings and a new data management tool called "Access Your Information".

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In a statement, Facebook said it heard "loud and clear" that privacy settings are hard to find and access on the social networking site.

The system, which will be introduced to Facebook users globally over the coming weeks, will allow people to change their privacy and security settings from one place rather than having to go to roughly 20 separate sections across the social media platform.

"If we find developers that misused personally identifiable information, we will ban them from our platform", Archibong said, adding that the changes are meant to "help mitigate any breach of trust with the broader developer ecosystem".

"It is and will remain Facebook's business model to collect data and make it accessible to people with the right profiles in exchange for money", he said.

No exact date was given for when the changes will be implemented, but users can expect to have to download an update on their mobile devices to find the new menus. GDPR is been created to protect the digital security of citizens within the European Union and how this policy limits the online companies collect data of their consumers.

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