Is Apple Planning on Retiring the Beats Electronics Name?

Apple Beats 10

Considering how the latest Apple Watch already has W2, it seems logical that the second generation Airpods will have that as well.

The Bluetooth headphones include an Apple-built W1 chipset that handles seamless pairing with compatible iOS devices.

If you have been tracking Apple-related rumours over the past few years, you might be familiar with the name Ming-Chi Kuo. The analyst doesn't give a specific time frame prediction but does say that he doesn't believe the headphones will launch before the fourth quarter of 2018. Expectedly, the headphone will be more expensive than the AirPods. According to news, an "all new" design over-hear headphones are on its way that will promise pinnacle audio quality. It's possible that Apple's own branded headphones could co-exist with Beats, but this rumored move could also be signalling the beginning of the end for Beats.




According to Kuo, an addition of a new supplier suggests a massive surge in the earbuds production.

Apple has EarPods and AirPods, and soon it may have MuffPods. The analyst expects a 100% to 200% jump in the component orders in fiscal 2018, while shipments of assembled devices is expected to rise 60% to 80%. These would be wireless and will also possibly incorporate AirPods wireless chip, reports Gizbot.

Another feature that would reportedly make its way into the next-gen AirPods would be a hands-free connection to Siri. Although, there have not been any issues reported with the current set-up, just saying the magic phrase "Hey Siri" would be a welcome change. Also, its ease of use and relatively affordable pricing is a major reason for its success.

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