Apple overhauls homepage for (PRODUCT)RED, including sleek new iPhone 8 ad

Apple overhauls homepage for (PRODUCT)RED, including sleek new iPhone 8 ad

The leather folio is crafted from European leather for "a luxurious look and feel". The price of its 64-gigabyte and 256-gigabyte models are around 200,000 won ($187) more expensive than in Japan and the US. Apple has also introduced a RED Leather Folio case for the iPhone X which costs Rs 7,900 and will be available from the same set of sellers. The new products will give customers an opportunity to "make an impact in fighting the spread of HIV and AIDS".

The latest iPhone 8 and iPhone 8 Plus do not bring any differences other than the color option. The phones have a glass back with an aluminium frame on the side. Previously, the 8 was only available in colors gold, silver, and gray with white front plates.




The special edition RED variants can be ordered online in select countries such as the US, Canada and Germany from tomorrow (April 10) and in stores from April 13.

It will be going on sale in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April. The RED iPhone 7 and iPhone 7 Plus units sold past year, but were discontinued after the announcement of the iPhone 8 and iPhone 8 Plus. The news comes via MacRumours, which has obtained an internal memo sent to Virgin Mobile employees. In China, however, the RED branding was noticeably missing, and the phones were just marketed as red-colored phones, with no mention of HIV or AIDS donations. The iPhone 7 and iPhone 7 Plus got this special edition around this time past year as well. Bloomberg contributor Mark Gurman had further confirmed the report. A portion of the income from the sales of Apple's Product (RED) iPhones is donated to this organization. There, the Product Red color gets added to the existing portfolio of six hues. Apple has partnered with (RED) since 2006 and they have donated over US$160 million to the Global Fund, making them the largest corporate donor.

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