Boardman Ford dealership anticipates better prices with fewer models

Ford to stop selling most passenger cars in the United States and Canada

Ford Motor Co. reports earnings Wednesday, April 25.

Ford hasn't said exactly when the Taurus and other models will be phased out, but the company's statement says nearly 90% of its North America portfolio will be trucks, utilities, and commercial vehicles by 2020.

In fact, from 2020, Ford say the only cars you'll be able to buy in the U.S. are the Mustang and new Focus Active - effectively a Crossover with its raised ride height.

The news comes as Ford announced a $1.7 billion profit for the first quarter of 2018. Ford confirms that it is taking appropriate moves to drive profitable growth and maximise returns on a long term.

That means the venerable Taurus, introduced in 1986, will disappear from Ford's line-up, along with the Ford Fusion.

Releasing its first quarter 2018 financial results, Ford said in a sttement, "Building a winning portfolio and focusing on products and markets where Ford can win".

On Wednesday, Ford expanded on this by adding that the remaining sedans it will be producing will be limited to the Mustang and the Ford Focus Active, a hatchback that's set to debut in 2019. "But this move isn't without risk: Ford is willingly alienating its auto owners and conceding market share".




Automotive giant Ford is shaking up its USA lineup by phasing out traditional sedans and hatchbacks such as the Fiesta, Taurus, and Fusion.

Ford also plans to continue its focus on autonomous vehicles, with the goal of creating an "autonomous technology business offering the most trusted and human-centered ride-hailing and goods delivery experience".

That leaves the automaker heavily reliant on trucks and SUVs, with crossovers to pick up most of the small-car detail for most shoppers. According to the company, SUVs will have a big impact on the market by 2020 so the manufacturer wants to jump on that bandwagon in the near future. By white space, Ford refers to vehicles that don't fit into typical categories.

Consumers have made a decisive shift away from four-doors to SUVs in recently years.

In addition, Ford expects to improve its capital efficiency. The firm projects pretax profit margin of almost 8% across the globe and 10% in the region of North America by 2020. "Ford is committed to rolling out battery-powered cars that could compete with Tesla Inc.in 2020 and offering hybrid versions of its most popular sports cars, trucks and SUVs", observes Christina Rogers for the Wall Street Journal.

So is this the end to cars as we know them? The new Ford Ranger and the expected return of the Ford Bronco will fill out the 2019/2020 line up.

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