The FDA is cracking down on Juul e-cig sales to minors

FDA follows through on enforcement actions to restrict kids' access to e-cigs

Parents, teachers and principals say they are struggling to control the booming trend.

The FDA has asked Juul Labs, the e-cigarette's manufacturer, for information that might indicate why its product is so appealing to young people. The FDA's announcement comes after Udall and a group of 10 senators pressed for a crack-down on the blatant and widespread efforts to market and sell e-cigarettes to youth. And Gottlieb said that while much of the focus is on that e-cig, other brands, including myblu and KandyPens, have similar characteristics. "The FDA wants to know what kind of research the company has on how kids might use their product, including whether certain product design features of the USB-charged device appeal to youth and whether different ingredients might be aimed at kids", Matt Novak writes for Gizmodo. "We already have in place programs to identify and act upon these violations at retail and online marketplaces, and we will have more aggressive plans to announce in the coming days", the statement read.

Cleveland19 reached out to Juul Labs.

In a statement provided to Side Effects Public Media, a spokesperson for JUUL Labs said the company "agrees with the FDA that illegal sales of our product to minors are unacceptable". It said the initial investment will fund research on vaping and the formation of an expert panel to combat underage use of Juul.

Conley said having Miller, the Iowa attorney general, involved, "should send a signal to genuine public-health advocates that Juul is very serious about preventing youth access to its products". There is no such federal law, although a few states and cities, including California and New York City, have enacted that rule.

Providing educational material at retail locations where JUUL products are sold and on the JUUL website to help increase parents' awareness of JUUL and provide information on the negative impacts of nicotine on youth. Juul began in August requiring purchasers of Juul on its website to be at least 21. E-cigarettes and other vaping products have grown into a $4 billion market in the USA despite little research on their long-term effects, including whether they are helpful in helping smokers quit cigarettes.




Taking steps to foreclose online sales of JUUL to minors.

"Our high school seniors are vaping at a rate 31% higher than the national norm", said Whitsett. "They're not doing cigarettes because that's not really hip", he said. "The presence of life-saving products like Juul and other e-cigarettes are a boon to public health".

Lawmakers have been pressuring the FDA to take a harder look at the role of vaporizers and electronic cigarettes, as the USA slashes smoking rates.

Despite this, these measures are not being seen as satisfactory by organizations like the Campaign for Tobacco-Free Kids, who says "History has shown over and over again that voluntary action by tobacco manufacturers doesn't work". "But they don't address the biggest issue that the FDA is not been enforcing its own rules".

Tuesday's FDA announcement states these new efforts are part of the agency's Youth Tobacco Prevention Plan that aims to prevent young people from using tobacco products, including e-cigarettes.

The Food and Drug Administration's (FDA) move to step up efforts to keep electronic cigarettes and vapor products out of the hands of underage consumers has the support of the industry.

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