Amazon may have spilled the beans for Prime Day 2018

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Everything from cheaper subscriptions to affordable accessories will be the name of the game when it comes to Amazon Prime Day 2018.

And we're expecting some absolutely stonking deals this Prime Day. "Based on the positive customer feedback and successes we've seen over the past month, we're accelerating our timeline to expand these savings to all of our USA stores".

The banner prematurely published on Amazon's United Kingdom store on 21 June revealed that Amazon Prime Day 2018 will kick off at midday on 16 July, and will run for 36 hours until midnight on 17 July. According to, if the books in your box cost less than $22.99 if you were to buy them yourself, Amazon will charge you the lower price. But, you might find that two-day shipping and access to all the other Prime member benefits (including Amazon Fresh, Prime Video, Prime Wardrobe, and more) make the annual fee well worth it.

For reference, Prime Day 2017 kicked off at 6 pm PST and ended 30 hours later at midnight.

Some retailers even advertised that they'd price match Prime Day deals. Amazon has also offered a small discount to users in the past, in an attempt to boost its subscriptions numbers before the big day, so it's worth waiting if you don't already have a subscription.




Amazon launched Prime Day, which it says boasts more deals than Black Friday, in 2015.

Aside from that, we're also expecting Amazon Marketplace sellers to get in on the act in a big way this year.

As well as Premier League soccer, BT's deal with Amazon will allow its customers to watch the US Open Grand Slam tennis tournament and the ATP World Tour, both of which Prime Video has exclusive rights to in the United Kingdom and Ireland.

If you've ever looked at a pair of jeans or shoes online and wondered exactly how it would fit you and was hesitant about actually adding the item to your cart, Amazon's new clothing service will definitely excite you!

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