AMC taking on MoviePass with new movie ticket program

The worlds largest movie chain AMC theaters is trying to compete with Movie Pass by offering a three movie a week pass for $19.95 plus tax

Unlike MoviePass, subscribers will be allowed to see all three movies on the same day, and can watch the same movie repeatedly. The program kicks off next Tuesday, when members can enroll online and start using the service immediately. Through AMC Stubs A-List, participants can see movies at any available showtime, any AMC location, in the following formats: IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC, and BigD.

There are also advantages AMC Stubs A-List has over MoviePass in that customers "see movies in premium formats such as IMAX, Dolby Cinema, and RealD" whereas MoviePass limits customers to 2D only screenings. Also, you can see the same movie a couple of times, which MoviePass doesn't allow you to do.

As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in.

Stubs A-List enrollment opens on June 26.

MoviePass CEO Mitch Lowe on the success of the company's $10 plan and the company's acquisition by Helios and Matheson. CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation.




AMC has now swooped in with its own plan to court moviegoers.

The theater chain on Wednesday announced a new service to its loyalty program, AMC Stubs, allowing subscribers to see up to three movies a week for a monthly fee of $19.95.

MoviePass responded on its Twitter account on Wednesday.

An AMC representative told The Verge that the company's new service was not intended as a direct challenge to MoviePass. "Thanks for making us look good AMC!" the tweet read. Now AMC has finally wised up to people wanting a subscription model and offered their own service. MoviePass says it has more than 3 million paid subscribers and projects a user base of 5 million subscribers by 2019.

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