Apple puts the brakes on Facebook’s data collection

Apple CEO Tim Cook poses for selfies with the company's WWDC scholarship recipients

'We're very excited about the new communications features we're bringing to iPhone and iPad with Memoji, a more personal form of Animoji, fun camera effects and Group FaceTime, ' said Craig Federighi, Apple's senior vice president of Software Engineering.

Apple's chief executive Tim Cook had previously described Facebook's practices as being an "invasion of privacy" - an opinion Facebook's founder Mark Zuckerberg subsequently denounced as being "glib", the BBC reported on Monday.

Apple has unveiled software upgrades that will change the way you use your iPhone. "What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing", he said, adding that "We weren't in the data business". At WWDC 2018 while it introduced new features in the iOS 12 and the MacOS Mojave, Apple took a direct - and quite a nasty - swipe at Facebook and Google.

Facebook said that firms such as Apple did not abuse the access to information.

Apple faced a backlash late a year ago when it emerged that the company slowed down some older iPhones with flagging batteries. Lax policies around sharing data with third parties led to the leak of Facebook user information to consultancy Cambridge Analytica, which worked on Donald Trump's 2016 presidential campaign. It will also stop advertisers from collecting your device unique characteristics (fingerprinting) so that they can't identify your device. Based on this data, individuals can set up time restrictions for specific apps, websites, or categories of apps.




Earlier this year whilst visiting a school in England Cook said that while he doesn't have his own kids, he does not want his nephew to use a social network.

Apple and Facebook have of course clashed previously.

With this improvement coming to millions of devices it certainly looks set to make older iPhones more user-friendly but Apple is also trying to make sure its customers are aware of just how long they are spending on their devices.

Also in iOS, a new Do Not Disturb function can impose a black sleep screen on your iPhone, lest your sleep be distracted by middle-of-the-night notifications. Some apps, like the core phone-calling function and education programs, can be available at all times.

"The things mentioned in the Times article about relationship status, all these kinds of things, are so foreign to us, and not data that we have ever received at all or requested - zero", Cook told NPR in an interview.

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