New Broadcaster Secures Rights To 20 Premier League Games

Amazon Premier League rights

In February, Sky and BT were between them awarded five of the seven packages in for 2019/20-2021/22 at a total bidding price of £4.464 billion.

The league had hoped these innovative packages - two chances to show all 10 games of a particular round - would tempt the likes of Amazon, Facebook and Google into the market for live rights.

After the past two domestic deals both produced 70 per cent jumps in the value of rights, the league is now experiencing a downturn and looking to generate more revenue overseas where all 380 games are available live each season. "Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video".

The Premier League is a big part of the BT Sport live sport line-up, which includes the UEFA Champions League and UEFA Europa League, the Emirates FA Cup, MotoGP, boxing, Premiership Rugby and European Rugby Champions Cup.

Amazon has secured the rights to show 20 live Premier League football matches on its Prime Video service each season from 2019 to 2022.

The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.

The remaining package of 20 matches has been secured by BT for a cost of £90 million (€102 million) meaning the telco has secured 52 games for a totalof £975 million over three years.




The Premier League has concluded the sales process for all its live broadcasting rights in the United Kingdom and Ireland for the three seasons 2019/20 to 2021/22.

A fraught divide between the clubs in recent years had centred on leading clubs demanding a greater share of the global revenue stream.

Premier League executive chairman Richard Scudamore said the league's revenue sharing remained the most equitable in Europe but it was time to amend an agreement dating back to 1992.

If you're not yet a BT Sport subscriber we can get you set up right here in just 15 minutes!

The rivalry between Sky and BT in recent years has resulted in huge price inflation of 70% at each of the past two auctions.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", Scudamore said. For U.K. soccer fans, the fragmenting rights deals mean they need multiple subscriptions to see all games. The Verge notes that BT and Sky are paying the equivalent of about $12.5 million per game.

Related news:

Hot News

isis-killer-beheading-video-story-top Rajinikanth's Kaala a no show in Karnataka as protesters stop screening
Jun 08, 2018 - 03:56
Pro-Kannada workers protest outside Balaji theatre in Bengaluru where Rajinikanth's movie Kaala is screening, on June 7, 2018. But we hope they have a great story to be shared, which may be liked - and the film does well", he is quoted as saying.

isis-killer-beheading-video-story-top Trump Slammed Canada for Burning Down the White House. It Didn't, Really
Jun 08, 2018 - 03:54
Canada in particular has been outraged by Trump's tariffs, taking umbrage at the argument that they were motivated by national security concerns.

isis-killer-beheading-video-story-top The Girl With The Dragon Tattoo Follow-Up Gets Intense First Trailer
Jun 08, 2018 - 03:37
Foy is the third actress to embody Salander, who was played by Rooney Mara in the David Fincher and Noomi Rapace in the Swedish trilogy.

isis-killer-beheading-video-story-top David Koch to retire from Koch Industries due to poor health - memo
Jun 08, 2018 - 03:19
We greatly appreciate his vital role on the board & all that he has done to help build a strong foundation for our future success. The Koch network has plans to spend up to $400 million on politics and policy initiatives during the 2018 midterm election cycle.

isis-killer-beheading-video-story-top Real Madrid's stance on Cristiano Ronaldo sale hangs on one major detail
Jun 08, 2018 - 03:07
Ronaldo is ready to leave the Santiago Bernabeu this summer as the club hierarchy are unwilling to pay him what he is demanding. Manchester United and Paris Saint-Germain are said to be the Real Madrid star's next destination if he leaves Bernabeu.

isis-killer-beheading-video-story-top Iran’s Soccer Team First To Arrive In Russia For World Cup
Jun 08, 2018 - 03:02
Teams are split into eight groups for the first stage, with each team playing every other team in the group. And with Manchester United reportedly interested, his performances will be closely monitored.

isis-killer-beheading-video-story-top Private aviation company to sponsor Justify in Belmont race
Jun 08, 2018 - 02:57
All Spring I was entralled with a horse who had run once or twice in his life, but had shown remarkable talent on the track. SMT will provide fan-engagement technology solutions for NBC Sports Group's broadcast of the 150th Belmont Stakes .

isis-killer-beheading-video-story-top Facebook apologizes for mistakenly exposing up to 14M users’ posts
Jun 08, 2018 - 02:56
The mistake happened, that company said, when it was building a new way for people to share "featured items" on their profiles. One of Facebook's key privacy features is that it lets people decide an audience for their posts.

isis-killer-beheading-video-story-top Halep beats Muguruza to reach French Open final
Jun 08, 2018 - 02:20
The women got their matches done before rain arrived at Roland Garros, leaving the men's quarterfinals suspended in progress. Muguruza, the 2016 French Open champion, was world number one for four weeks from September 11 to October 8 a year ago .

isis-killer-beheading-video-story-top Hawaii Volcano Lava Destroys Hundreds of Homes Overnight
Jun 07, 2018 - 02:10
Homes in Kapoho Beach Lots and Vacationland are on smaller lots and are closer together than in other parts of the Puna district. Police on Monday said a 62-year-old man sped through a checkpoint near an intersection where lava was approaching.

isis-killer-beheading-video-story-top French Open 2018: Simona Halep beats Angelique Kerber to reach semi-final
Jun 07, 2018 - 02:00
Top-ranked Simona Halep has leveled at one set-all in her French Open quarterfinal against Angelique Kerber of Germany. But they hadn't played since 2014, back before Muguruza was as confident and successful as she is these days.

isis-killer-beheading-video-story-top Democrats Breathe Sigh Of Relief After Tuesday's Primaries
Jun 07, 2018 - 01:37
Iowa Democrats have seen their power and relevance wane in recent years, and are hoping to claw their way back into power in 2018. How Noem performs could show whether or not even being part of Congress is a kiss of death with GOP primary voters.

isis-killer-beheading-video-story-top Resilient Ariya Jutanugarn bounces back for US Women's Open title
Jun 07, 2018 - 01:33
Ariya Jutanugarn of Thailand plays her second shot on the 10th hole during the thrid round of the 2018 U.S. She won the Women's British Open in 2016 and is coming off a victory at the Kingsmill Championship in May.

isis-killer-beheading-video-story-top Google Will Reportedly Stop Analyzing Pentagon Drone Footage
Jun 06, 2018 - 12:51
The Pentagon deal sparked a huge debate inside Google, which has historically avoided most military work. Over 3,100 Google employees protested in April for this.

isis-killer-beheading-video-story-top Suspiria Trailer Gives First Look at Luca Guadagnino's Argento Remake
Jun 06, 2018 - 12:50
Something else to get excited about with the Suspiria remake: Radiohead legend Thom Yorke is doing the soundtrack. He is re-teaming with Johnson and Swinton, who both starred in his 2015 film A Bigger Splash .