Amazon Workers Strike in Europe to Coincide with Prime Day

A record number of brown Amazon boxes will be landing on doorsteps this week

The action adds to Amazon's Prime Day difficulties. A company that's trying to be the starting point for the world's shopping displayed how fragile it could be, just like any fusty old retailer.

One research firm estimated sales were stronger than the same stretch for Prime Day previous year, though the gimmick shopping holiday doesn't matter, with or without glitches.

"Based on our initial analysis and knowing that in the USA more new customers joined Prime on Prime Day 2017 than on any single day in Amazon history, we believe Amazon Prime Day, set to take place on July 16, will be a critical factor in boosting membership numbers in Australia", Starcom's director of audience & measurement solutions, Nicole Conroy, said.

Earlier this year, Amazon CEO Jeff Bezos revealed that the company has more than 100 million paid Prime members. "We sold 10 times as many items as we sell on a regular day", said Chris Guiher of Vintage Book Art Co.

Amazon also reported that a record number of Prime shoppers shopped across 17 countries, and the number of new Prime member sign-ups on July 16 was the largest in company history. But now, the vice president of retail innovation at Aptos Retail said in an interview, Amazon is showing it is focusing on the things that consumers actually want, as opposed to what inventory needs to move out of warehouses.




There's no question that this year's Prime Day was Amazon's biggest.

Amazon was back up and running as usual Tuesday morning on the second day of the company's Prime Day (and a half) sales event.

There are even some money-making opportunities during Prime Day. It ended up as the company's biggest sales event ever, reeling in an estimated $3.5 billion. Many people attempting to buy products and search on Amazon.com were greeted instead by "dogs of Amazon" error pages. It was poor timing for marketing department bragging.

In addition to web glitches, about 1,800 Amazon workers in Spain went on strike Monday over complaints that included longer hours, slashed bonuses and insufficient safeguards from diseases. The heightened attention Prime Day delivers, in particular, has helped entrepreneurs create awareness around their brands and grow their businesses-and the past 36 hours did not disappoint.

"Brick-and-mortar retailers know that they have little choice but to continue offering their own deep discounts, which is evident in the proliferation of "Black Friday in July" deals that are being launched earlier each year, as well as various "price match" offers", he said in a note Monday.

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