Facebook Watch On-Demand Video Platform Rolling Out Worldwide

Half US Facebook users said they had never heard of Watch in a recent survey by Diffusion Group.

Additionally, the company is rolling out its Ad Breaks service, which is created to allow companies to monetize their content, in a number of markets.

It features a feed of videos, tailored to each user's interests, including sports, news clips, and live videos from celebrities.

Announcing the global launch of Facebook Watch, the company's head of video, Fidji Simo, says: "We launched Watch in the USA a year ago to give people a place on Facebook to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves".

"Every month more than 50 million people in the USA come to watch videos for at least a minute on Watch, and total time spent watching video on Facebook Watch has increased by 14 times since the start of 2018", she told reporters.

The social network's "Watch" feature, a section on its app, is created to take on YouTube directly since it will serve as a dedicated home for videos on Facebook, instead of them being interspersed them with status updates and other posts on the Facebook homepage. Apparently more than 50 million people have watched videos on Watch for at least a minute and the total time taken to watch videos on the platform has increased by 14 times since the start of 2018. If you don't have time to watch a video you see streaming past in your News feed you can save it to your Watchlist to check out later.

"We're building new video experiences that put people at the center, giving them the ability to shape the direction of the content". Facebook is also offering new opportunities for creators and publishers from all over the world.

Notably, this comes across as a platform for people to connect with creators and publishers. So later on down the line, Facebook says you'll be able to join Watch Parties, Premieres, and other content that's tailored for participation (like games). The service will also be available on Samsung Smart TV, Apple TV, Amazon Fire TV, Android TV, Oculus TV and Xbox One.

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