Shhh: Harley-Davidson confirms 'twist and go' electric motorcycle for 2019

The new Live Wire concept available next year

New retail formats - including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand global apparel distribution.

These motorcycles will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975cc Streetfighter, all of which are slated to launch in 2020.

Lastly, the brand will focus on leading the electric motorcycle market by launching Harley-Davidson's first electric motorcycle, LiveWire, in 2019.

The company said it expects to spend $675 million-to-$825 million on these initiatives and expects the new plan to generate more than $1 billion of incremental annual revenue in 2022 as compared to 2017.

Harley-Davidson's entry into the small and mid-sized motorcycles segment is not only to expand its customer base but also to one's of the world's largest and fastest-growing markets.

To execute this plan the USA bike maker wants to enter into a strategic alliance with a local manufacturer to develop and sell the new models, Mint reports. Who is the surprise partner of Harley-Davidson born from domestic stable and what impact will it make on the motorcycling landscape of India? Trump complained when Harley announced in June that it would shift production to non-US markets to build bikes for Europe, dodging potential tariffs.




American motorcycle manufacturer Harley-Davidson has just announced its latest strategy which sets out its roadmap for the coming years.

The company isn't exactly leaving the land of fossil fuels behind though - out of 100 new bikes planned for release in the near future, the LiveWire plus two more affordable models to be released in 2021-22 are planned.

At present, Harley has 750cc as its smallest bike in India. During that time, the company wants to gain 2 million new riders to reverse declining sales.

The company is looking at a "strategic alliance" that could enable it to manufacture smaller motorcycles in India, sources said, though it is not yet clear who could be the possible partner. Through the years, Harley-Davidson will consolidate lower cc segments amidst having its eye out for full size cruisers and tourers to satisfy traditional customers.

In January, the iconic motorcycle maker confirmed that it was injecting funds to meet its target of getting its first electric offering on the road within 18 months.

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