Apple touts larger iPhones, cheaper models | CMO Strategy

01 iphone india FILE

The company may also a larger option: a 6.8-inch device that 9to5Mac predicts will be called the iPhone XS Max, killing the previously used "Plus" labeling.

The new iPhone line-up will reportedly feature a refreshed version of the hi-tech and dramatically redesigned iPhone X, which was first introduced past year, alongside a larger-screen device and a cheaper iPhone, which will also feature the iPhone X's all-screen front panel and Face ID technology.

Apple on Wednesday announced iOS 12 will be released for iPhone, iPad, and iPod touch users on September 17. The iPhone Xr, a cheaper version also announced on Wednesday, has a starting price of $749.

The phones may raise the iPhone average sales price, boosting revenue and profit, while expanding the total number of active Apple devices to support sales of accessories and digital services.

Battery life, in comparison to the iPhone 8 Plus, is improved by 90 minutes. Similar to Animoji, Memoji are limited to the iPhone X, iPhone XS, iPhone XS Max, and iPhone XR.

Apple also put a new electrical heart rate sensor in its watches that makes the device work as an electrocardiogram, or ECG.

The third phone, a new low-priced version of the iPhone X, could be the hit of the product roll out. The fact that the iPhone X only stuck around for one year, however, is a bit of a surprise considering it had such a heavy influence on the industry with its notch and button-shunning Face ID technology.




This bigger display will allow for richer, more customizable watch faces, which you can outfit with new complications including your favorite contacts and multiple time zones. The screen measure 5.8 inches and has a resolution of 2436 x 1125 pixels (458ppi), which Apple points out is bigger than the iPhone 8 Plus but in a smaller handset.

Just like last year's iPhone X model.

There's the same A12 Bionic processor and the same 12MP wide-angle camera from its big brothers - yes, there's just one rear-facer, but it offers numerous same features. Apple doesn't license designs from ARM like most chip makers do, but it instead licenses the instruction set and designs its own ARM-compatible hardware.

Both phones feature the new six-core A12 Bionic processor which boasts a 7nm process.

Along with a pretty, sleek exterior, the new Apple Watch will also give you an OS that glimmers and glows. This custom-designed eight-core system can run AI code at 5 trillion operations per second.

Pre-orders for the new phone will open on Friday, October 19 while the on-sale date will be October 26 here in the UK. With most Android flagships from the past year already supporting band 71, Apple joining the party was the final piece that T-Mobile needed to start moving towards widespread compatibility with its new network.

New Airpods with Wireless Charging - not surprisingly, these didn't launch since the AirPower charging mat still isn't done.

Related news:

Hot News

isis-killer-beheading-video-story-top Astronauts on International Space Station showcase power of Hurricane Florence in photos
Sep 13, 2018 - 03:18
NASA astronaut Ricky Arnold also captured some incredible images of the storm from the windows of the space station. The space agency also released a bone-chilling video of Hurricane Florence recorded from orbit on September 12.

isis-killer-beheading-video-story-top 'GET OUT OF ITS WAY!': 'Monster' Hurricane Florence aims to drench Carolinas
Sep 13, 2018 - 02:10
The National Hurricane Center says it's now expected to hit Wilmington and then veer west, taking it south of Charlotte. The storm is so large, even central OH could receive rain from the system, according to the National Hurricane Center .

isis-killer-beheading-video-story-top Apple Event Highlights: iPhone XS, iPhone XR, and Apple Watch 4
Sep 13, 2018 - 02:04
The iPhone XS and iPhone XS Max features updated cameras, which leverage not only the A12 Bionic chip but also the Neural Engine. New Apple iPhone Xs, iPhone Xs Max and iPhone Xr Global Launch Today: Everything We Know So Far About 2018 Models .

isis-killer-beheading-video-story-top Trump urges ‘incredible’ people in Carolinas to take precautions for Hurricane Florence
Sep 12, 2018 - 04:44
Storm Surge and hurricane watches are likely be issued for the Carolina coast - including Southeastern N.C. - on Tuesday. Hurricane Isaac - which late Sunday became the fifth hurricane of the season - is heading west towards the Caribbean.

isis-killer-beheading-video-story-top Now is the time to prepare for Hurricane Florence
Sep 12, 2018 - 04:14
Handout via Getty Images Hurricane Florence is seen traveling west over the Atlantic Ocean on September 10, 2018 . As of early Monday, the storm was getting stronger, with maximum sustained winds of 105 miles per hour .

Ariana Grande Isn't To Blame For Mac Miller's Death, His Friend Says
Sep 12, 2018 - 03:52
In the meantime, a deferred death certificate will allow Miller's family to move forward with burial or cremation. Powers added that she was a "stabilizing force" and was forceful in the way in which she tried to help him.

isis-killer-beheading-video-story-top Steve Yzerman stepping aside as Lightning GM
Sep 12, 2018 - 03:44
Miller and Ryan McDonagh at last year's trade deadline and got Nikita Kucherov signed to an extension this summer. The other signing Lightning captain Steven Stamkos to an eight-year, $68-million deal in 2016.

isis-killer-beheading-video-story-top Florence forecast to stall over Carolinas as stationary front blocks movement
Sep 12, 2018 - 03:31
Flight tracking site FlightAware.com had seen few storm-related cancellations as of Tuesday, according to spokeswoman Sara Orsi. The National Oceanic and Atmospheric Administration has released a "mesmerising loop" showing Hurricane Florence from space.

isis-killer-beheading-video-story-top China's Record Trade Surplus With US Adds Fuel to Trade War Fire
Sep 11, 2018 - 01:19
Earlier this year Ford cancelled all its smaller cars with the exception of the Mustang and the Focus Active. The Ford Focus Active has never been sold in the USA , and Ford does not now import any vehicles from China.

isis-killer-beheading-video-story-top Trump Threatens Additional Tariffs on $267 Billion of Chinese Goods
Sep 11, 2018 - 01:14
Cook has, so it seems, changed his mind, and Trump threatened to impose another set of tariffs on top of a proposed $200 billion. It brought in about $6.1 billion in revenue past year , according to an estimate from analyst firm Bernstein.

isis-killer-beheading-video-story-top Man arrested in France after airport car chase
Sep 11, 2018 - 01:08
The driver then jumped out while the vehicle was still rolling and sprinted off on foot, pursued by a police van. Before driving onto the runway the man had driven the auto into the glass doors of one of the airport terminals.

isis-killer-beheading-video-story-top At 39, John Legend is the youngest EGOT victor ever
Sep 11, 2018 - 00:52
Legend, who also starred in the variety special, celebrated his win on social media. It was a momentous night for John Legend at the 2018 Creative Arts Emmy Awards .

isis-killer-beheading-video-story-top TROPICS: Florence becomes a Cat. 2 hurricane
Sep 11, 2018 - 00:52
Isaac became the fifth hurricane of the 2018 Atlantic Season and the third storm being actively tracked in a busy weather weekend. No doubt evacuation orders will continue over the next few days for cities and town up and down the Coastline in those areas.

isis-killer-beheading-video-story-top Novak Djokovic Speaks Out, Sides With Serena Williams Over US Open Incident
Sep 11, 2018 - 00:49
In fact, Harlow and Brennan strongly implied the only real issue was the fact that Williams argued with a judge. Secondly, she exhibits zero ego or diva behavior.

isis-killer-beheading-video-story-top Six More Woman Accuse CBS CEO Les Moonves of Sexual Assault
Sep 11, 2018 - 00:31
Much of Moonves' tenure at CBS has been marked by a power struggle with Redstone over her plan to merge CBS and Viacom . The negotiations over Moonves' departure are said to revolve largely around the size of his severance payment.