Coca-Cola in talks with drug company to make cannabis drink

An employee sorts freshly harvested cannabis buds at a medical marijuana plantation in northern Israel

It's believed Coca-Cola is interested in developing refreshments that are infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants.

"The space is evolving quickly", Coca-Cola said.

"No decisions have been made at this time", the beverage group said, adding that it would not comment on further speculation.

A spokeswoman for Aurora Cannabis said the company has expressed interest in infused drinks and intends to enter that market, but it does not discuss business development initiatives until they are finalized.

That makes such drinks a great opportunity for beverage makers to diversify their product lines and many have already begun to do so.




The company is signaling interest in the potential sale of cannabis-infused drinks. The proposed product would focus on easing inflammation, pain, and cramping, says Bloomberg.

Amid slowing revenues from soda-based drinks, beverage companies are exploring new streams of revenue. Coke's would be the first entry into the cannabis market by a major manufacturer of non-alcoholic drinks, notes Reuters.

Other beverage makers have had similar discussions recently.

Canada officially legalised the use of recreational cannabis back in June and apparently the United Kingdom could follow suit within five years.

Aurora's shares surged on the news, jumping as much as 23 percent Monday in NY to $8. For example, Heineken's craft beer Lagunitas recently launched Hi-Fi Hops, a beer-flavoured sparkling water with THC and CBD. The company last month said it would acquire the Costa Coffee chain for $5.1 billion. The Edmonton, Alberta-based company has soared along with other pot stocks in Canada as the country gears up to become the first Group of Seven nation to legalize cannabis on October 17. It is the non-psychoactive chemical component of marijuana used for medicinal objective which doesn't produce the high that usually comes from tetrahydrocannabinol (THC).

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