Missouri college to strip athletes of Nike branding over Kaepernick controversy

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday

Aaron Goldman of 4C Insights discussed with MarketWatch why placing a polarizing figure like Kaepernick (who led the kneeling protests during the national anthem in 2016) is actually a savvy business move.

"Two years ago, Colin Kaepernick sat on the bench during the national anthem for the first time before the San Francisco 49ers played the Green Bay Packers in a preseason game".

"I think Nike is trying to get out ahead of it and trying to do something special and I think they've done that", Woods said.

While the ad is scoring points for Nike among a huge swath of consumers, the company is still dealing with negative publicity for its continuing workplace struggles.

"Investors on Robinhood are buying Nike stock 300% more than they are selling, compared to 12% last week", Robinhood's data scientist Sahill Poddar told Business Insider on Tuesday.

Trump is opposed to National Football League players kneeling in silent protest of police killings of Black people. "Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted- we have no doubt they will make their purchases with that insult in mind".

Nike also will create an apparel line for Kaepernick, including a signature shoe, and contribute to his Know Your Rights charity, the person said. So they are the ones really shouting loudly that they are supporting Kaepernick.




The small Christian College of the Ozarks announced in a news release it was scrapping Nike-made uniforms "and anything else that displays the Nike "swoosh" logo".

"As far as Kaepernick and all that's concerned, we all have the freedom of speech and he's using it in a way that's non-violent which is something you just have to respect as an American", he said.

Kaepernick tweeted out a two-minute version of the Nike ad on Wednesday. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

"People look to brands to speak for them, to speak for their complaints and their angst and their anger", Yarrow says.

People have already formed an opinion, without even watching the ad.

A Nike spokesman did not return a request for comment.

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