A perturbing question which is running presently through the minds of trade pundits is the sexy apps which Apple have had previously run.
Phil Schiller Executive of Apple corroborated the decision of Ban on the sexy apps. He further added, ‘it reached to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.’ Also he mentioned that the developers too are not happy with the ban of their developed applications.
Nevertheless, it’s a left out question which needs to be answered by the mass. It is a situation which might boomerang it might either be an advantageous situation for the competitors or a pit fall for apple as it might lose the potential or its existing users if it continues with its current app. It is obvious that sex sells but the question to be asked here is if there is a real need for the sexy apps when one could always have other interesting platforms.