Apple has indeed chosen to open the campaign advertising for the new tablet, which goes on sale in the U.S. since April 3 with a commercial shown during the delivery of 82nd Academy Awards.
This eve was also an opportunity to see Steve Jobs elegant in a tuxedo and not with the’ classic ‘uniform (black sweater and jeans). Jobs was present at the gala probably because Disney shareholder, who with ‘Up’ won the statuette for best animated film.
The ad is made in style Apple: A user holds the tablet and uses it to view photos, browse through books and newspapers, go online, send mail, everything in the background There Goes My Love Danish band The Blue Van, and ends with a screen in April ‘3 ‘, the day it will be in business.