Apple tries to clean image with the free cases distribution

Apple has assured to assist all users who are troubled with the antenna issue of the iPhone 4. The technology giant is offering free Bumper cases to all the new users. The ones who already have a  troubled iPhone 4 will be given full refund on the cases. The move comes as the answer of the company to silent the recent spat of heavy criticism that it has come under for the malfunction in its popular device.

The program that began this Friday morning can availed from the company from its online website and the online web store.  The program is expected to run late September 2010. However the ones who already possess the phone before this Friday on bought it on this day itself a deadline for the end of August 2010 has been set by the company to avail the free refund for their devices.

Customers had complained that touching the iPhone 4’s exterior antenna rim resulted in dampened reception. Finally Apple hosted a press conference on July 16 to announce its resort to give away rubber bumpers that cover the antenna rim for free.

To age your free cases all you need to do is to download special iPhone 4 Case Program applications from the App Store. After this the app need to be launched on the iPhone 4 and then we can easily select the bumper or case of choice. A full refund is also on the offer for those who have already purchased an iPhone 4 bumper, the refund will be inclusive of taxes and shipping fees. Purchasing a bumper from an Apple Retail Store using a credit card will be entitled for the reception of an automatic refund. To assist the consumers Apple has a dedicated Web page for checking the status of this refund. Those who purchased the bumper from an AT&T store will need to fill out a rebate coupon, and the same needs to be ailed to Apple before 30th September.

The users are not given any options to choose from the cases in terms of colors or make etc. from Apple the bumpers will have just a single color that is black.  However, if you are adamant on selecting your own color bumper for your expensive and latest iPhone 4 there is an option of going for third party cases, then you’d probably end up having different colors to choose from.

This exercise will cost Apple around $175 million as per experts and therefore Apple has set apart the amount from iPhone 4 September revenue.

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