Disney, the world’s largest creative company, this time is “creative” in selling the movie ticket. With “Toy Story 3″ in the United States, Disney specially developed a platform at Facebook called “Disney Tickets Together” application that allows users to purchase, “Toy Story 3″ movie tickets from the Facebook site. This is the first time film company make an attempt like this.
Interestingly, when the user through the “Disney Tickets Together” make any purchase of movie tickets, their Facebook friends will immediately receive a notification the same time, this application will alert the user to invite friends along with watching tickets. It shows the Power of social networks, now it is possible to “buy” movie tickets , through this interaction, Disney sold up to 80 tickets in a stroke.
Disney Senior Vice President Oliver Luckett said, Facebook will not receive revenue sharing, but it hopes to use new features to increase traffic. If Disney’s attempt will get great results, this software application will be extended to more movies.
Disney’s new sales approach is not difficult to understand:
The lifestyle of young consumers demand to make the marketing environment becomes more diverse, such as Facebook, Twitter and virtual communities like the SNS is to provide products and services increasingly become the key information channel.
The world has 500 million users of Facebook, which has record of almost all of the online behavior of consumers. These show that people identities and detailed records, consumer preferences are working as a treasure for advertisers. The .ComScore said , Facebook in the first quarter page display ads in the United States reached 176 billion times. Starbucks and Coca-Cola alone in Facebook’s “fan”, they have many millions.
SNS Another attraction is also based on word of mouth marketing platform which can give full play to the advantage, allowing users to non-coercive way to accept advertising – site of the various user identities linked to friends, they pass between the consumer experience and the effect of natural products recommended the promotion of better than other types.
Disney “sight on” Facebook is very good . Previously, Disney have hundreds of promotional Facebook Page, to the millions of users to publish the company’s promotions.