On Friday the company Apple will hold a conference, following criticisms of the iPhone’s 4 and default antenna. First the group tried to minimize this case. It must be said that the criticism of Apple’s has increased during last few months, since the U.S. consumer magazine Reports has recommended the purchase of the smartphone, so it had hitherto always been to bare devices from Apple.
The group could announce the recall of devices, at a cost estimated at $ 1.5 billion, or less expensive solutions. Apple wants to improve its reputation. While its flagship product, the iPhone 4 has problems receiving the signal, the group of the Apple brand has announced its decision to hold a press conference Friday on the subject.
The group gave no further guidance on the ads that must be made during this impromptu conference. But analysts formulate hypotheses. Some believe that the group could recall its latest model. The cost of the operation is estimated at 1.5 billion dollars by the Los Angeles Times. Just about the only first three days following the release of the phone, nearly 1.7 million units were sold. One of the approaches discussed by the specialists was that the group provides free cases, the use of which seems to solve the problem. The cost of this operation is estimated at 45 million dollars. This amount is more than thirty times lower than that of a possible massive recall.
Even if the specialists find it unlikely that the group undertakes a comprehensive reminder of the smartphone, according to them, “the image and potentially Apple iPhone sales could be penalized by a lack of explanation and proposed solutions by the group.”