Google faces towards the world of television

Google search will be on television soon . Thanks to a collaboration agreement with a satellite operator, and set-top boxes based on Android. Google has recently struck a deal with satellite operator Dish Network Corp to bring the search for televisions. The California-based company wants to go into set-top box connected to the Internet, and use Android to allow operation of the television as if it was the Internet.

Set-top boxes based on Android

The devices based on Android, connect to the Internet to retrieve information about programming, but also additional data and details about various programs. You can do research as well as supply the network operator that in general, especially on YouTube.

The Google initiative is further proof of how and set-top box devices are becoming increasingly popular around the world.

Google also wants to enter the television advertising and complete the plan for world domination

In theory we could use one of these products to explore the EPG with more interactivity and efficiency, but also on TV in the living room to display video content on the Web, without the slightest effort.gtv_t

According to the Wall Street Journal, Google hopes to make an agreement with Dish Network to increase the profitability of your ads in television, a sector in which turnover has never taken off for the giant of the search.

Set-top boxes have also called into serious blow to the traditional television advertising market. The general purpose of recording on hard disk, in fact, makes it too easy to watch TV on a delayed basis, and skip the commercials. The latter, therefore, could fall into play following the model that Google uses successfully for years on the Internet. Will it work?

Related Posts