Google started to rank the websites by the speed of loading on the screen which means the faster you upload, will appear above. The browser you are using the upload speed as a variable to improve the ranking of certain sites on the list. Anyway, the company said the most important criterion will remain the relevance of a page according to a given keyword and that only 1% of the consultations will be affected by the change.
So far the ranking was done in accordance with the keywords or the number of sites that mention a particular page.
Google took this decision following that, as demonstrated in several studies, Internet users prefer sites that load faster.
However, the company said the change would only affect the classification of a very small number of pages
Loading plays a key role :
Until now, Google based on ranking of results on the relevance of the text of a page and how many other sites refer to it as a good source of information.
The company explained in a blog the reason for the decision. Amit Singhal Engineers and Matt Cutts said that studies done by Google, users are reluctant to return to pages that are slow to load.
Other studies show that this delay has long-term, as people remember that experience and avoid returning to low sites .