Google (NASDAQ:GOOG) is working closely with Kia and nearly all Super Bowl XLIV’s 40 Super Bowl advertisers, offering them exposure far beyond the TV.
Eric Schmidt, the chief executive of Google, posted the following message on Twitter: “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said ‘Hell has indeed frozen over.’)”
According to Battelle’s source Google will run an already published Google Ad called Parisian Love.
The marketers that are paying up to $2.8 million for each 30-second spot can upload the ads on Google’s Super Bowl Ad Blitz page, as they have in the past. But this year Google has added even more features including social media buttons that will make it easy for viewers to pass them along or “tweet” them on Twitter.